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Making pensions meaningful

Financial services
Workplace
Digital
B2B2C
Journey mapping
User insight
Making pensions meaningful

Taking the complexity out of pensions and engaging employees.

Our challenge? Engage employees to think about saving more for their future and make it feel achievable, not impossible. After mapping the journey from the sales teams through to the employees (B2B2C) we created a range of creative campaigns around pension saving themes. Executed in offline and online channels considering digital capabilities, multi-site corporates and employees’ workspaces they delivered significant increase in revenue.

"We Are Marketing have given Aviva exceptional service, producing innovative marketing collateral of the highest quality. Their speed and efficiency have been, beyond comparison, better than other agencies we work with."

Some clients we've had the pleasure to work with